An Introduction to Eventbrite Boost
Struggling to effectively promote your upcoming event? Eventbrite Boost can be a new tool in your digital kit! Learn more about how to use Eventbrite Boost to maximize your event advertisement spending, increase event visibility, and streamline the management of your event.
There is a lot that goes into planning and hosting an event. Your event goal may be to raise funds, increase awareness, celebrate a milestone, or boost engagement in support of a program or the organization as a whole. Beyond all the logistics involved, a ‘must’ is to reach your key audiences and ensure they will attend.
It must be every event planner's worst nightmare to execute every detail of a great event but have a low turnout. While we can’t promise that every one of your events will reach capacity and you will be turning away people at the door (we know you are putting in the work), we want to share a tech tool we have found easy to use and helpful in helping to reach your target audience for small to large public events.
Eventbrite Boost
What is it?
An integrated platform to promote your next great event on Facebook and Instagram from directly within Eventbrite. There are three core features we love:
The ability to create and manage Facebook and Instagram ads for the event directly from Eventbrite.
The ability to email past event attendees and/or email subscribers all they need to know about your new event (similar to MailChimp or Constant Contact)
The ability to publish your Eventbrite event as a Facebook event that directly ties to Eventbrite (so that you can track RSVPs and/or ticket sales from Facebook while your audience never has to leave Facebook).
What are some benefits and drawbacks?
Benefit: Whether you’re a tech lover or a non-tech lover, if you can use Eventbrite you can use Eventbrite Boost.
Benefit: Social media advertising can be scary. There is a LOT to understand. With Eventbrite Boost, even if you aren’t a social media advertising expert, you can run promotional ads with relative ease and efficiency.
Drawback: There is a cost associated with Eventbrite Boost. While we don’t think that is inherently bad (you get what you pay for sometimes), it could mean some of our nonprofit friends have to act more prudently.
Plan tiers include a $15, $50 and $100 option with varying features unlocked at each tier (as of September 2022).
How we recommend using it:
We find it best for events where you want to connect with an audience with specific traits and characteristics (i.e. people who have attended a past event, people with an interest in indigenous art, people active in fitness and running, etc). In other words, if you have a closed guest list, you probably don’t need Eventbrite Boost.
You should use Eventbrite Boost in ADDITION to your organic social media promotional efforts. You should still be creating traditional (unpaid) social posts.
With any campaign, we recommend building in benchmarks and checkpoints so that you can keep track of your progress and adjust along the way. If you find ticket sales/RSVPs slow a few weeks before the event, you can try new ad configurations or email your constituents.
Where to get started:
This article was written by Vivian Gallegos. For more information about our team click here.
Asibey Consulting has no affiliation with Eventbrite. All of our reviews and recommendations are independently selected and we receive no compensation for them.