Statistics

 

Digital Engagement

 
 

70,000

Every month, more than 70,000 campaigns are launched on Change.org covering hundreds of different issue areas. (Change.org, 2023)

 

ONE THIRD

About one third (34%) of Americans have used social media to take part in in a group that shares an interest in an issue or cause and encouraged others to take action on an issue that is important to them (Pew Research Center, June 2023

 

46 percent

46% of social media users say they have used social media platforms in the past year to post a picture to show their support for a cause, look up information about rallies or protests happening in their area (14%) or encourage others to take action on issues they regard as important (26%). (Pew Research Center, June 2023)

 
 

Eight-in-ten

 

69 PERCENt

Four-in-ten Americans say social media platforms are very or somewhat important to them when it comes to finding others who share their views about important issues. (Pew Research Center, June 2023)

 

69% of next generation donors (Gen Z and Millenials) say they prefer to hear from organizations they care about on social media. (Classy, 2022)

 

Volunteerism & Giving

 
 

75.7 million

75.7 Million Americans—28.3% of the working age population—volunteered through an organization between September 2022 and September 2023. (Census Bureau’s Current Population Survey Civic Engagement and Volunteering Supplement via AmeriCorps

 

1.54 million

There are more than 1.54 million charitable organizations in the United States. (Statista Research Department, December 2023)

 

$374.40 Billion

Americans (individuals) gave close to $374.40 billion in 2024— a 1.7% increase from 2022. (Giving USA 2024 via Virtuous)

 

$36.55 billion

Corporate giving in the U.S. in 2024 increased to $36.55 billion—a 3.0% increase over 2022. (Giving USA 2024 via Virtuous)

 

$103.53 billion

Foundation in the U.S. gave $103.53 billion in 2024— a 1.7% increase over 2022. (Giving USA 2024 via Virtuous)