The Robert Wood Johnson Foundation (RWJF) is a leader among U.S. philanthropies in advancing strategic communications to transform health care, promote dramatic improvements in public health, and serve the most vulnerable among us.

Its vice president for communications, David Morse, shares the process RWJF went through to determine what kind of measurements of impact would be meaningful to them. The key? To stop thinking they’re in the grantmaking business.

Read the article in the Firm Voice’s website.

Photo credit: The Robert Wood Johnson Foundation